This past weekend I was in Phoenix, AZ attending the wedding of one of my daughters. It was a wonderful occasion and needless to say, the bride was beautiful!
One evening I was outside enjoying a cigar on the patio of the resort hotel. The weather was beautiful and the atmosphere was vibrant with relaxed resort-goers. There were palm trees, a balmy breeze, and soft music playing in the background. The resort had fire pits lit as the evening air cooled down. The building was dramatic with 2-story high windows and accent lighting washed the outside walls, adding to the feeling of opulence. In addition, there were plenty of friendly, attentive staff.
The bottom line was that the whole experience was memorable and notable. It wasn’t any one thing that created the feeling. Everything worked in harmony to create the experience.
So here’s the question…
“What is the experience your clients have when they work with you?”
Do they feel important or do they feel like an account number? Do they feel appreciated or taken for granted? Do they feel that they’re someone on the inside, or do they feel like everyone else? Is working with you easy and comfortable, or do they need to do things “just so” in order to get the full benefit?
In short, you need to take a step back and examine what your clients and customers “experience”. A smart business strategy is to give prospects, clients and customers the best experience possible. It’s not simply having good systems in place – it’s about the “feeling” that the person gets.
Enhance the experience and you enhance the value. Enhance the value and you enhance your bottom line.